Real people care about others, Cameron and Co just preach it because they know its what people want to hear. Its not what you say, its what you do, that makes a difference.
Whilst being slated for not bowing enough Jeremy Corbyn quietly stayed behind to support and talk to veterans. Whilst others, Cameron, Osborne, Blair etc went to a VIP lunch. He then went onto a rememberance in his own constituancy. No fuss, No loads of photographers, No film crew.